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Commercial Art  > The Anatomy of a Book Cover Design

"This cover was commissioned by UDG DesignWorks out of Sisters, Oregon, for a Christian Teen self help workbook by Josh McDowell, called The Revolt, published by Tyndale Publications. UDG found me through a link to my site from, where I was involved with a graphic novel based on the biblical story of Samson.

In this first version, I went right for it with finished pencils without showing any preliminary sketches to the client. I felt confident in the piece, but as you'll see the progression in each stage, the final piece is much stronger in composition and form." - Kevin Conrad

They asked for:
"An illustration rendered in the youth-oriented style of a slick graphic novel. Have about five teenagers,both boys and girls, standing in the center of the illustration. We are at a fairly low angle, looking slightly up at them to give them a heroic dimension. The kids are in a tight semi-circle. One or two are facing us,looking with heroic, challenging, confident, expressions just above us as if at an enemy or threat that is attacking them. The rest of the kids are facing outward from the semi-circle with the same confident, brave, heroic, almost joyful expressions.

Swirling around the kids as if in a whirlwind (like the movment swirling around Frodo in Lord of the Rings when he put the ring on his finger) is an ominous vortex of threatening items: a TV set, drug paraphernalia, an alcohol bottle, a computer with a hint of porn on the screen, an icon of an alternative religion (a buddha?), something to suggest evolution (ape skull?). These items, rendered in the dark, graphic novel style, need to look dark, ominous, and threatening, while the kids are catching strong light at least on the upper parts of their bodies."

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